January 11, 2005

Blog Traffic

All of a sudden I have no idea how many people visit this blog – or anyone else’s blog for that matter.

N.Z. Bear writes at Tech Central Station:
[I]t should also be noted that not everyone in the weblog world believes that SiteMeter data are perfect, or even the best counter available. Some bloggers scoff at SiteMeter, claiming that the results it provides undercount the actual traffic they see by measuring traffic more directly from their server logs. These complaints may or may not be true: I frankly don't know.
This is news to me. I’ve used SiteMeter ever since I started this blog and always assumed it was reasonably accurate. Maybe it’s not.

So I checked my traffic level using Webalizer (which is installed on my server), something I’ve never done before. And I was shocked.

SiteMeter says the average number of visits per day on my blog is 3,200.

Webalizer says my daily average is almost 6,000 for the same time period.

What’s the deal? How can these two traffic counters be off by so much? Does anyone have an informed opinion? (Both SiteMeter and Webalizer claim to count a single visit as all activity on my Web site from a single IP address with less than 30 minutes of idle time in a row between clicks. So it’s not like they’re comparing apples and oranges.)

I’m slightly inclined to believe the Webalizer stats since Webalizer is actually installed on my server and SiteMeter isn’t. But maybe there’s a flaw in the code that leads to overcounting. I’ve no idea.

I really would like to know how many people stop by here every day. It’s not just about ego or idle curiosity.

As N.Z. Bear notes at TCS:
This is a real problem, and one that will only grow in importance as weblogs continue to take their place alongside traditional media as a source of information and entertainment. Blogging is no longer exclusively a hobby done for the sheer pleasure of it: for some, it's a business, with real money coming in from real advertisers — who want to know exactly what real traffic they're paying for.
Yep. Maybe someone should conduct an experiment. Create a place-holder Web site where you can control exactly how much traffic it gets because you’ll be the only one visiting. Keep a careful tally of how many “visits” you auto-generate. Then compare different traffic counters and see which ones are accurate and which ones are not.

It would be a pain, but also a real public service.

Posted by Michael J. Totten at January 11, 2005 7:14 PM
Winner, The 2007 Weblog Awards, Best Middle East or Africa Blog

Pajamas Media BlogRoll Member



Testimonials

"I'm flattered such an excellent writer links to my stuff"
Johann Hari
Author of God Save the Queen?

"Terrific"
Andrew Sullivan
Author of Virtually Normal

"Brisk, bracing, sharp and thoughtful"
James Lileks
Author of The Gallery of Regrettable Food

"A hard-headed liberal who thinks and writes superbly"
Roger L. Simon
Author of Director's Cut

"Lively, vivid, and smart"
James Howard Kunstler
Author of The Geography of Nowhere


Contact Me

Send email to michaeltotten001 at gmail dot com


News Feeds




toysforiraq.gif



Link to Michael J. Totten with the logo button

totten_button.jpg


Tip Jar





Essays

Terror and Liberalism
Paul Berman, The American Prospect

The Men Who Would Be Orwell
Ron Rosenbaum, The New York Observer

Looking the World in the Eye
Robert D. Kaplan, The Atlantic Monthly

In the Eigth Circle of Thieves
E.L. Doctorow, The Nation

Against Rationalization
Christopher Hitchens, The Nation

The Wall
Yossi Klein Halevi, The New Republic

Jihad Versus McWorld
Benjamin Barber, The Atlantic Monthly

The Sunshine Warrior
Bill Keller, The New York Times Magazine

Power and Weakness
Robert Kagan, Policy Review

The Coming Anarchy
Robert D. Kaplan, The Atlantic Monthly

England Your England
George Orwell, The Lion and the Unicorn